Rarely Influenced By Influencer Name Dropping

So and so uses our product, so that alone means you should check it out, I was told.

Wait. What?

So, some “big name” marketer, wait … sorry, an influencer uses your product or service. And you think that’s enough to sell same product or service to me?

While that might work in other circles, it’s probably not going to get you much clout in certain social media circles. Which social media circles? The ones made up of those of us who have been in it for the long haul.

I’ve worked in digital marketing and design since the late 90’s. Back then, of course, it was web design for the most part. Some blogging, too. Social media marketing for business was something I started in 2009 or so. Needless to say. I’ve been at it a while.

And WOW, I’ve seen people come and go. I’ve seen the next big thing that quickly becomes the latest platform failure. I’ve seen algorithms rattle my peers. I’ve seen the rise of video, though it’s yet to kill off written content (remember that crazy concept?).

Some “big names” have been around for that same amount of time. I’m not a big name. I’m a small, in the trenches, opinionated marketer. Some “big names” have pivoted and gone in another direction. Some “big names” haven’t posted to a social platform in years.

And some “big names” are still big names to certain segments of our industry. But a “big name” in your eyes and ears might be barely pinging my radar. The big name mentioned to me in this instance happens to be a person with whom I don’t agree on many things. Someone whose name does little but irritate me, if I’m being honest.

Am I anti-name? Am I a big-namist? No, not really. I follow some big name content creators and even “influencers,” who align with my way of thinking and doing business. I’m even friends with a few of them, if that floats your boat.

But I’m going too far in a direction I wasn’t intending. Apologies. I’ll get to the point.

I’m rarely influenced to take any action based on an influencer. I’m not likely to invest in a product or service because a “big name” uses it. You telling me that so and so uses something and THAT ALONE should make me want to uses it? Madness. Mind boggling. Nimcompoopery.

Because you haven’t shared any WHAT, WHY or HOW about your product or service awesomeness. You’ve shared a single, solitary, so NOT IMPORTANT to me, WHO.

One person, especially one who rubs me the wrong way (nobody likes chafing, even the mental kind), is not a selling point.

So? No! So and so being on board with your biz commodity? Not reason enough for me to check it out! Sorry, NOT sorry!